Case Family in Hong Kong

Pray4HK – Advertising

Posted in Pray4HK by jpcase01 on March 14, 2012

People in Hong Kong are subjected to 100s if not 1000s of advertisements daily.  The advertising and related industries in Hong Kong are sophisticated, fast-paced, intensely competitive and money-driven.  Advertising is one of the fastest growing service industries in Hong Kong, in line with the development of Hong Kong into a high-income economy and the rising prominence of the Chinese mainland as a big market for consumer products and other goods and services.  There are 4,529 advertising agencies and related services in Hong Kong, employing approx. 17,000 people (in 2004).  In 2003, Hong Kong’s overall advertising expenditure totaled HK$35.8 billion.

But the Lord said to Samuel, “Do not consider his appearance or his height, for I have rejected him. The Lord does not look at the things people look at. People look at the outward appearance, but the Lord looks at the heart.” 1 Sam. 16:7

Father, advertising tends to send the message that life only has meaning or worth if I have a particular kind of look or body image.  But, even if we could see with 20/15 or 20/10 vision, if we’re only focusing on the “outward appearance” of people and things, we’re still not seeing as you intend. Our plea is profoundly simply: Open the eyes of our hearts, Lord. Show us more of Jesus’ beauty and bounty; and as we see Jesus more clearly, help us to see everyone and everything else from his perspective.

Help us to see people with gospel eyes. Father, when we only see people with the distortions, prejudices and limitations of our fallen hearts, we don’t really “see” them. When it’s easier only to see the things in people that disappoint, irritate or inconvenience us, make their dignity, brokenness and your image in them much more obvious to us.

Forgive us and free us when we only see people in terms of how they might harm or help us. Expand our depth vision so we can see where people fit in your larger story of redemption and restoration. Help us to see what you see in our spouses, our children, our friends, our neighbors, strangers… even in our enemies.

Help us to see creation with gospel eyes. Father, don’t let us look at oceans and mountains, sunrises and sunsets, flora and fauna, or even weather patterns just in terms of ourselves and our plans. Let us see your majesty and glory everywhere.

(Intro adapted from Advertising and Hong Kong Society, Pics from Flickr, Prayer adapted from Scotty Smith)

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